Brand Manager (FMCG)

Job Title: Brand Manager (FMCG)
Contract Type: Permanent
Location: Irlam, Greater Manchester
Salary: Negotiable
Start Date: ASAP
Reference: J910373_1638895467
Contact Name: Michael Cairns
Contact Email:
Job Published: December 07, 2021 16:44

Job Description

Brand Manager (FMCG Sector)


£30k + Competitive Benefits Package

Our client who is a forward thinking and rapidly expanding manufacturer who are recruiting for a Brand Manager to join their team based in Manchester. A days based role this a fantastic opportunity to have a major impact in developing the brands of company.

As Brand Manager you will be responsible for supporting the Senior Brand Manager and be responsible for the brand management and commercial activity to drive the top line brand strategy on the portfolio and help identify new opportunities that will drive incremental value to the business.

Key responsibilities Include:

  • Creating and Implementing brand plans and working with Senior Brand Manager for "day to day" management of the Brand portfolio
  • Supporting the Senior Brand Manager with the execution of Brand and Activity Plans for existing and new Brands in keeping with the agreed brand plan objectives
  • Driving the overall Brand strategy & responsible for the delivery of agreed Brand and Innovation volumes and profit against KPIs in the Annual Business Plan and Annual Innovation Plan
  • Executing any branded events & supporting existing Producer/Brand Tastings with the support of Brand Development Manager and Producer Brand Manager
  • Using available market/category data and insight to assist with analysis, brand development and brand sell-in presentations.
  • Being responsible for ensuring effective impactful brand presentations to both the sales team and key customers eg: initial "sell-in" presentations, but other "brand" presentations when relevant to protect, grown & acquire new listings
  • Formulating and managing the Trade & Consumer PR strategy for branded portfolio

Preferred candidate will ideally be Degree qualified, preferably in a Marketing, Business, Economics or similar discipline. Brand Management qualification, ideally Advanced CIM. With a minimum of 12 months experience in a brand management role within FMCG or Drinks industry.

Apply Via CV Submission or contact Mike Cairns on 07741260386 to discuss further.

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